Putting together a successful multi-channel lead generation strategy for your B2B customers requires two critical steps: precision and consistency. Mastering the art of precisely defining your customers and then consistently maintaining your messaging strategy across all of your marketing channels is simple as a concept, but a little less so as an operation. Fortunately, we’re […]
Personal messages, spam, and business updates are just a few of the types of emails that fill a user’s inbox. Last year, there were over 300 billion emails sent and received each day. Emails are a cost effective means of communicating with your customers, earning you a high ROI on email campaigns, but there is […]
To this day, email marketing remains one of the most effective digital marketing tactics available to practically every business, large or small. What determines its success, though, is not just the quality of the subject line or the personalization of the email body. It’s the way you collect your email addresses in the first place. […]
New features, optimized user experience, improved existing features, the Mailify team has been working hard over the past few months to bring you an innovative and exciting last quarter. This article offers you an overview of the main new features released in the last few months. We invite you to discover them and test them […]
Having a large database and a beautiful newsletter is great. However, if your subscribers don’t open your emails or click on any of your links, you may have some difficulties to reach your marketing and sales goals. It is therefore essential to have key performance indicators and to follow them closely in order to measure […]
