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Email Marketing Delivered: Mailify's Blog

Tips to improve your email newsletter results, stay up-to-date with our email marketing software features, and stay on the cutting edge of email marketing and newsletter tech news.

Email Marketing

Everything you need to know about email marketing! We like to call ourselves experts in this field, and in this category we aim to offer you a wide variety of facts about it.

What is email marketing? Email marketing is said to be one of the strongest marketing channels. It consists of mass-mailing a campaign, which can include discounts, an invitation or simply information, to your list of contacts, so you can communicate with them and engage them. It’s a direct marketing strategy and it’s highly efficient!

The latest news; the email marketing world also follows the trends, and we’ll keep you updated on the latest ones! Everything related to newsletter campaigns and it’s changes, you will know!
It’s features; mailing apps and every tool they can include, and which is the best way to use each of them. Drag-and-drop design editors, tracking tools so you can track your success with data and statistics, email newsletter templates…
It’s advantages: email marketing is becoming more and more popular and it’s for a good reason! It’s amazing ROI return of investment, mailing app’s and its deliverability, it’s effectiveness… sending newsletter campaigns is the best way to communicate with your subscribers and to create brand awareness, so don’t sleep on it!
Tips and tricks; how to create fantastic campaigns? When to send them? How to test which email marketing strategy works better than another? We’ll give you all the advice you need so you become an expert!

Neuromarketing: The Science Behind Video Email Marketing

Neuromarketing: The Science Behind Video Email Marketing

It is a fact that video email marketing is gaining more and more strength, positioning itself as a strong trend for the rest of 2021, because it can generate up to 173% more CTR and up to 50% more ROI, thanks  to its persuasion power. Don’t you believe us? … We don’t say it, science […]

How to Improve Your Email Marketing Conversion Rate

How to Improve Your Email Marketing Conversion Rate

Don’t believe the myth. Email marketing is still so far away from being dead. It remains one of the most cost-effective and highly profitable strategies most marketers rely on to take their business to the next level.  When it comes to email marketing, increasing its conversion rates should be a permanent goal in the mind […]

How to Build Your First Email List?

According to HubSpot, it costs 5 times more to get a new customer than to retain the existing client. That is why targeting on keeping the customer at the platform is one of the key missions of digital marketing, so businesses spend great investments on this purpose.  But what if we say there is an […]

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