First of all how about catching your readers before they become unsubscribes? Topman takes a pro-active approach and monitors whether emails are opened or not. If you don’t seem to be engaged in their newsletters, Topman sends a humorous message: And Victoria’s Secret is also upfront about whether you wish to receive their communications or not, by […]
We’re all device-hopping or multi-screening: going from desktop to smart phone and even to laptop. Because of this newsletters need to adapt to what they are being viewed on: ie they need to be responsive! Responsive design is already quite common for websites. Like water, that adapts to the recipient it’s been poured into, the fluid design […]
It’s a shame to put time and effort into a newsletter and then have it fall at the final hurdle: its display within the inbox. Over half of readers have images disabled in their inbox. How many of us go the extra mile to click on the link to see the message? And how […]
Recently I was contacted by someone quite important in marketing to say thank you for a comment I’d left. (I won’t name drop, I’ll just say his avatar is a Lego man!) I was touched that he’d taken time out to come back to me, cue warm fuzzy feeling. Of course, thanking makes good even […]
