SMS marketing aims at sending promotional or transactional messages and campaigns by SMS. These messages can be used to send offers (such as seasonal sales or flash sales), to invite contacts to an event or to send alerts and notifications for transactional purposes (order tracking, appointment alerts…). When is it worth it to send business […]
In today’s cut-throat digital marketing field, gaining and engaging email subscribers can seem like a daunting task. With an almost endless choice of content, prospects are getting pickier than ever about what they want to see in their inboxes. This leaves marketers scrambling to find new and innovative ways to get their foot in the […]
There is a reason why it is often said that a picture is worth a thousand words. The impact and effectiveness of your newsletters depend in (large) part on the visual elements you use. The images, just like your texts, must help to transmit your message, to communicate an emotion and to touch your audience. […]
Many trends that have already emerged in 2020 and 2021 are likely to become stronger or more permanent in 2022. The importance of a reasonable and well thought-out management of personal data to serve the customer experience, hybrid marketing, the rise of artificial intelligence, the rise of conversational agents, the diversification of content and marketing […]
Putting together a successful multi-channel lead generation strategy for your B2B customers requires two critical steps: precision and consistency. Mastering the art of precisely defining your customers and then consistently maintaining your messaging strategy across all of your marketing channels is simple as a concept, but a little less so as an operation. Fortunately, we’re […]
