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Mailify's Blog

Tips to improve your email newsletter results, stay up-to-date with our email marketing software features, and stay on the cutting edge of email marketing and newsletter tech news.

Email Marketing Tutorials

Help and advice for making the most of your email marketing campaigns and using Mailify’s email marketing software to the fullest.

Automation: create a follow-up scenario for the recipients of your campaigns

Scheduling a follow-up scenario often requires setting up a new email campaign. This means configuring all the settings of your campaign again, then programming the message to be sent to a portion of the contact list from a previous campaign that you have segmented according to your criteria (opened/clicked/did not open/did not click, etc.). With […]

[Tutorial] Create a B2B prospecting email “Outlook” style with Mailify

Create a B2B prospecting email “Outlook” style with a professional solution Even though sending out professional emails with Outlook is a big no-go, sending out emails that look like they were written at Outlook can have a drastically negative impact in terms deliverability – especially in B2B. A strictly-text email can, sometimes, feel much more […]

[Tutorial] Creating SMS marketing campaigns with Mailify Sunrise

Sending SMS marketing is an excellent add-on to your email marketing campaigns. Even though the format has its limitations in terms of creativity compared to email, the deliverability rate of SMS marketing is incomparable. Approximately 90% of text messages are read within the first 3 hours of sending! With such a high level of deliverability, […]

[Tutorial] Sending automatic birthday emails with Mailify Sunrise

Sending an email to your client on the day of their birthday is a great way to work on customer loyalty. So let us go through the benefits of this strategy and put it to practice in a way that is 100% automatic and efficient.   The benefits from a birthday email to the client […]

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