What type of marketer are you? The 7 types…
So which type are you? Do you recognize friends or coworkers? Feel free to share 😉
How to manage newsletter opt-outs…and make a lemonade out of lemons
First of all how about catching your readers before they become unsubscribes? Topman takes a pro-active approach and monitors whether emails are opened or not. If you don’t seem to be engaged in their newsletters, Topman sends a humorous message: And Victoria’s Secret is also upfront about whether you wish to receive their communications or not, by […]
Why should my emails be responsive? Hint: $$$
We’re all device-hopping or multi-screening: going from desktop to smart phone and even to laptop. Because of this newsletters need to adapt to what they are being viewed on: ie they need to be responsive! Responsive design is already quite common for websites. Like water, that adapts to the recipient it’s been poured into, the fluid design […]
How to avoid and work with the red crosses in email
It’s a shame to put time and effort into a newsletter and then have it fall at the final hurdle: its display within the inbox. Over half of readers have images disabled in their inbox. How many of us go the extra mile to click on the link to see the message? And how […]
Two little words…to become more human
Recently I was contacted by someone quite important in marketing to say thank you for a comment I’d left. (I won’t name drop, I’ll just say his avatar is a Lego man!) I was touched that he’d taken time out to come back to me, cue warm fuzzy feeling. Of course, thanking makes good even […]
