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Marketing automation during a crisis: monitor your campaigns carefully

Facing the priorities brought by a period of uncertainty, such as the one experienced with the Covid-19, campaigns that had been scheduled previously can be quickly forgotten. Inappropriate messages may then be accidentally sent out. Thanks to marketing automation technology, it is possible to send campaigns and define a subsequent sequence of actions that are […]

7 Reasons Why VPN Is Essential For Internet Marketers

VPN is a service that allows you to make the Internet connection anonymous and insecure. The technology makes it possible to hide the current location and access sites even with regional restrictions. VPN encrypts the activity of the Internet user, ensuring privacy. The principle of action VPN software for torrenting is traffic redirection through secure […]

5 Email Marketing Mistakes That Kill The Openness Of Your Letters

Do you think that email marketing has lost its former effectiveness? Do not worry. This customer acquisition channel is still alive. However, there are a number of errors that can completely destroy the effectiveness of mailing lists. You can make the highest conversion letter, but if it was not open, the rest does not matter. […]

Abandoned carts : how to win your customers back?

Travel agencies, online shops, jewellers, cosmetics, household items, decoration, fashion, etc. Abandoned shopping carts on e-commerce websites affect every business sector. About 50-75% of users leave the online purchasing process before completing their order. If trying to persuade all these leads to complete their order remains impossible, setting up an effective and intelligent strategy to […]

4 Reasons Why Email Marketing is A Vital Part of Digital Marketing

Getting the Right Digital Marketing Strategy    Today’s digital marketers face challenges from businesses of all sizes in search of the perfect multi-channel approach. Everyone knows that we need a well-built website that ranks well on Google and has an accurate and positive profile on local directories and review websites, but every year more and […]