In most european countries, summer sales are around the corner. While finding the best deals can turn into a real art for some customers, communicating well is key for marketers during this period of the year. You have to be able to differentiate yourself from your competitors, make an impact on people’s minds in an […]
Now that Mother’s Day is over, it’s time to think about your marketing email communications for another highlight of the year: Father’s Day. Although less publicized and a little less celebrated than Mother’s Day, Father’s Day is still a must-attend event. Are you ready to put Dads in the spotlight on June 16? What could […]
In a time where technology plays such an important part in our daily working lives, it is surprising how much energy can still be dedicated to manual, repetitive tasks. The humdrum of these kind of tasks not only impacts motivation on a personal level but it also depletes your company’s productivity as a whole. Luckily, […]
If there’s one marketing guru whose example you should follow it’s Apple Inc. The tech giant has built its marketing strategy on simplicity, strong brand identity, and excellent customer experience. Here’s how you can apply Apple lessons to your email marketing campaign: Keep it simple Sleek and simple design and understated ads are some of […]
An image captures the attention of readers more than a text does. In fact, more than 75 percent of the information transmitted to the brain is visual and an image is processed 60,000 thousand times faster than words. When the image is moving, the effect is multiplied. For some years, GIFs have been experiencing a […]
