Your contacts receive about 40 emails every day. A powerful visual identity and an efficient message are essential to make your email campaigns stand out. Mailify has developed an innovative and intuitive feature that generates in one click a dozen of email templates reflecting your brand’s identity. Developed by web design experts, these Smart templates have been optimized for conversion. Experience it by yourself.

Smart Templates: what is it?

The concept

Mailify’s Smart Templates feature analyzes your website’s visual identity based on its URL and automatically suggests email and newsletter templates that suit your corporate identity.

Discover Smart Templates in our video

Benefits

Save time

Our smart algorithms automatically generate your email templates in a matter of seconds. By simply entering the URL of your website, Mailify generates a dozen of professional templates for all common use cases.

Save on design costs

Do you need some inspiration or you don’t have a dedicated creative team by your side? The Smart Templates feature automatically creates unique and customizable templates for you. This will help you to save time and money.

Templates designed to convert

Our email templates are designed by webdesigners specialized in email marketing. Besides the design, the suggested content is also optimized for conversion. Some concrete and effective wording for your campaigns are suggested directly in the email template: preheader, titles, subtitles, etc. This way, you can use the available content with almost no editing operations required.

Use responsive design

Our templates are designed to be perfectly displayed on any reading media. They are 100% responsive design and guarantee a perfect readability for all inboxes and all screen sizes.

Bring consistency to all your communications

Our smart templates are all generated from the graphic identity detected on your website, which allows us to ensure visual consistency in all your communications by offering you templates that reflect your brand identity

How to generate email templates reflecting your corporate design with Mailify?

To access the Smart Templates feature, go to the «Templates» section of your Mailify account and click on the «Smart Templates» tab.

The first time you visit the Smart Templates page, the URL of your website is identified from the domain of the email address related to your Mailify account. The visual identity of this website will be analyzed and will be used as a basis for the design of your Smart Templates. You can modify the address of the website if you want to. If the email address related to your account is a webmail (gmail, yahoo, hotmail, etc,…), you will have to add manually your logo and define the main color of your visual identity.

Press «Start» to run the analysis and start with the creation of your templates.

After a few seconds, your templates will be automatically generated and displayed on your screen. Here are the available templates: newsletter, customer birthday, notification email, abandoned cart reminder, news email, sales email, one-to-one prospecting email, official announcement, internal communication, registration confirmation, welcome email, gift card.

You can edit every template to fit your needs.

To create a campaign from one of your Smart Templates, you have several options:

• From the home screen, just create a new campaign and select the EmailBuilder as creation mode. Then go to the Smart Templates tab and select the template of your choice.
• From the Smart Templates module, click on the action menu under the template of your choice and select «Create a campaign». You will then be redirected to the campaign creation interface.

Read our step-by-step tutorial dedicated to the Smart Templates feature.

The result is not what you expected?

No worries! You can change the logo and the main color of the generated templates in one click. Just click on the color and/or the logo to update them.

The Smart Templates feature analyzes your website and detects your logo and the main color in your website’s source code. The visual result of your Smart Templates may be different from the overall look of your website. Indeed, some websites use a lot of colorful graphics but a neutral color for the structure of the website (white, black or gray). This main color will be detected and used for your templates and not the main color used in pictures and other graphics.

You can’ t analyze your website?

If the URL of your website can’t be automatically detected or if your website can’ t be analyzed, you can manually setup the layout of your templates. Just upload your logo and select the main color you want to use in your templates.

Some websites may have a specific setup and may not be analyzed as easily as other websites. If you are experiencing any difficulties analyzing your website, please send us an email indicating the issue you are experiencing and the URL of the website you want to use to generate your Smart Templates. Our technical teams will do their best to analyze your website and generate templates that reflect your corporate identity.

What kind of email templates are available with Smart Templates?

The generated templates allow you to manage the most common use cases in email marketing and automation. All email templates are responsive and fully customizable.

Newsletter

This template helps you to gather your audience around your brand’s universe and news. A perfect model to inform your contacts about your news, your current offers, to share your resources (blog articles, tutorials, webinars) or to share your expertise in your sector.

Customer’s birthday

This is a classical example of email marketing. This email allows you to stay in touch with your customer, to promote a good image of your brand, to show your customer how much you appreciate their last order and to encourage them to make new purchases.

Notification email template

Regarding transactional email and automation, the notification email (order confirmation, payment receipts, password reset…) is an essential message that must be delivered quickly to your customers to avoid losing them. Set up an automatic scenario using this template to send your order confirmations.

Abandoned cart reminder email

A simple way to reduce the number of abandoned shopping carts is to set up follow-up emails when a shopping cart is not validated. Mailify developed a trigger to help you to schedule abandoned cart reminder emails. You can now integrate this template based on your brand image into the corresponding automatic scenario.

News

Share your latest news with your subscribers to catch their attention and build a constant relashionship with them. This template will help you to communicate about your news in a clear and structured way.

Seasonal sales Email

A template dedicated to e-commerce companies who want to highlight their promotions and special offers.

One-to-one prospecting

This template aims at boosting your sales prospecting by email. Visually, it looks like an Outlook email that you can customize with the information available in your contact list.

Official announcement

Do you want to share important news with your customers and partners? This sober and elegant editorial template is the right one for you. It allows you to express a professional point of view on a specific subject. For example, let the management of your company announce changes affecting your subscribers or share your company’s successes.

Internal Communication

Make it easier to share essential information within your company with this template dedicated to internal communication. The structure of the message will help you to be visual, structured and concise at the same time. Two tips to catch the interest of your employees: make sure to place the human being at the heart of your communication so that everyone feels concerned and keep the content short with varied and easy to read layouts so that it does not take them too much time to read it.

Confirmation of registration

You have set up a newsletter subscription form on your website and you want to send your contacts a confirmation email when they subscribe? This template gives you all the essential elements that this type of emails should contain.

Welcome email

The welcome email is the first email that you will send to a contact once he or she has created an account or made a first purchase on your site. Considering the first impression is essential, you should pay close attention to this email. It can play a significant role in the opening rates of your next campaigns.

Gift card

It is more and more difficult to stand out with your marketing activities, to increase your brand awareness in the face of strong competition and to increase your audience. That’s why offering a gift card to your customers as a reward for their loyalty can be a solution to attract new customers and to consolidate the relationship with your existing customers.

You now have all the tools you need to easily create email marketing campaigns and email automation scenarios that reflect your brand identity. These templates are designed to improve the performance of your campaigns and will help you achieve your marketing and sales goals.