The preheader is often used incorrectly only to display the link to the web version of an email marketing campaign. If the web copy has to be included in your message, there is no need to display it in the inbox preview. This mention must be integrated further in the body of the message so […]
Marketing a startup isn’t easy. You have to start from the very beginning, while your competitors likely have a head start. There are also so many different ways to market your startup, that it’s often hard to know which ones will work best for your business. The result is that some digital marketing strategies end […]
It’s difficult to overlook the advantages of personalization. For organizations with a lot of income from digital marketing, personalization can have an immensely positive outcome on important marketing KPIs. But what are the real benefits of personalization, and how to use data on this process? Why personalization of web and email content? Improving […]
You’ve taken the plunge and created a website for your business. One that is designed in a search engine friendly way with quick load times, easy to read text, keyword rich URLs and even a good number of backlinks. Yet having all this time and money, one big thing is missing: – CONSISTENT FRESH CONTENT! […]
