In the summer as well as in the winter, seasonal sales are regularly organized throughout the world. To help you communicate and stand out, we have selected a series of newsletter templates dedicated to sales. We invite you to discover them right now. At the end of the article, you will also find some communication tips to optimize the performance of your campaigns.
8 templates to make successful email campaigns for your seasonal sales
A Smart Template for your sales campaigns
Our webdesigners have created a Smart Template to help you to highlight your promotional offers during the sales period. All you have to do is adapt a bit the text and insert your visuals and it’s done! Your email campaign is ready to be sent.
Call to action buttons to redirect your recipients to a landing page dedicated to your offers, highlighting your collections on sale via content blocks using your brand colors, elegant and responsive design, everything has been designed to optimize the conversion rate regardless of the reading media of your recipients.
Newsletter template “Classical”
This template will allow you to give a global overview of your collections and your different product categories. The first image and the short introduction are enough to set the scene. Then, the reader is brought to focus his attention on the products or product categories that are on sale. This template is therefore ideal for presenting your offers in a clear and structured way.
“VR Winter” newsletter template
This newsletter template has a fairly simple design that echoes the codes of a landing page: navigation menu under the first image in the introduction, presentation of the products in a block with an immersive visual, a description and a call to action button: everything is structured so that the Internet user can focus on your offers. Also encourage your readers to share your offers thanks to the social network sharing buttons at the beginning of the email.
“Moda” newsletter template
This newsletter template has been designed for the fashion and e-commerce industries. Quite classical in its structure, it will help you to present your products and seasonal collections in a short and efficient way. This template goes straight to the point, your readers don’t waste time and find right away the good deals that meet their needs.
“Accessory” newsletter template
This model will help you to communicate easily about your discounted products and your new collections. With this well-structured and conversion-friendly template, the promotional newsletters will certainly have a long term future ahead of them.
“New vogue” newsletter template
This newsletter example helps you to give your readers a brief but complete overview of all your special offers for sales. Play with the illustrations to showcase your products in real-life situations and humanize your content. The multiple calls to action will ensure a good conversion rate.
“Plush and Toy” newsletter template
The sales are not reserved for the ready-to-wear industry, let’s not forget the sales on other types of items, such as toys for example. This model is particularly practical to sell off your unsold stock after Christmas for example. If this model was initially created for toys stores, it can be adapted to other sectors of activity by adapting the visuals and colors initially suggested.
Newsletter template “Art”
We suggest here a slightly different model, rather adapted to application and software developers but also to web and communication agencies. It can both allow you to highlight your great deals and/or to launch an application or a new product!
5 tips for your seasonal sales campaigns
Improve your opening rate
Three elements will mainly influence the opening rate of your newsletters: the subject, the preheader and the sender’s name.
The subject line and the preheader must be complementary and constitute a real teaser of the content of your newsletter. Indicate the maximum amount of your discounts but be careful not to fall into the SPAM box by including too many figures, percentages or spam words in your content.
Regarding the sender, he plays an essential role. It is the sender who will help your readers to identify you clearly. So make sure you use an explicit sender name that includes your brand name.
Finally, to optimize your deliverability, we also recommend you to use a personalized domain name to send your newsletters.
Boost your conversion rate
Customers don’t like bad surprises. Our first recommendation is to be clear and honest about the amount of discounts you offer, your delivery times and the availability of your items.
Also think about integrating call to action buttons, making sure to vary the wording for each of them: ” Go for it “, ” Get it “, ” Buy it “. By using adapted and different CTA (Call To Action) for each product, you will make your content more interactive.
Finally, reassure your recipients by underlining the advantages and guarantees you offer them: free delivery, discount or additional gift for your most loyal customers, payment in several times, delivery times…
Improve the performance of your campaigns
Not sure about the subject line, the preheader or the content of your email? Create an A/B test campaign to test the different versions of your newsletter dedicated to the seasonal sales on a sample of your contact list. The version with the best performance will then be automatically sent to the rest of your recipients.
Moreover, we cannot repeat it enough, it is also necessary to test your campaigns on several types of inboxes, on several screen sizes and on several reading supports in order to make sure that your newsletter is correctly displayed for the majority of your recipients. Having trouble with your email campaign displaying on Outlook? Take a look at our help section on the subject.
Send targeted and personalized messages
To send a relevant message adapted to the purchasing behavior and profile of your contacts, you will have to work on the segmentation of your database. You can segment your database according to different criteria: age, gender, geographical area, previous purchases, interests, etc…
The finer the segmentation of your contact list, the more you will be able to personalize the content in a relevant and efficient way. Insert personalization fields in the subject line, preheader or body of your message to call out your contacts by their first or last name. Also use conditional blocks to display content adapted to your targets. For example, display different content for the “Women” segment and the “Men” segment of your contact list. This personalization will make your message more relevant and individual.
If you don’t want to lose any leads, make sure that your automated campaigns are working properly before the sales rush: abandoned cart reminders, product recommendations following a view of a specific page, reminders for inactive customers… By sending an email at the right moment of your customers’ buying journey, these automated scenarios will allow you to recover a lost customer or one who is hesitating to buy from you.
Extend the customer experience
Creating your newsletter is a first step, but in order to offer an optimal customer experience, you still need to redirect your readers to a page dedicated to the offers you present in your campaign. Your recipients don’t want to be redirected to the homepage or to any other page on your website that doesn’t match the sales announced in your newsletter. So take care to highlight your seasonal sales offers on one or more dedicated landing pages. These landing pages will allow you to both optimize and fluidify your customers’ purchasing journey.
Finally, don’t forget that during the sales season, your contacts are highly solicited. Be sure to monitor the marketing pressure applied to each customer and potential customer in order to find the right balance. Beyond promotional offers, highlight what makes you different, meet your customers’ expectations and find the right balance to adopt a regular but not intrusive sending frequency.