Valentine’s Day is a highlight of the year for brands and retailers. The lovers’ day is a great opportunity for you to generate a good turnover. This is a very important period for many business sectors such as flower or chocolate stores as well as jewellers. For some people, Valentine’s Day is just a marketing event, but for others, it is an opportunity to get together with their soul mate. In any case, February 14th is a day that leaves no one indifferent. In order to help you prepare your newsletters for Valentine’s Day, we have selected 4 dedicated emailing templates. Gift ideas, special offers, last minute gifts, you will find for sure the template that suits your needs. At the end of the article, you will find some communication tips to get better results with your marketing campaigns dedicated to your Valentine’s Day special offers.
Get inspired by our fully customizable responsive templates to create elegant and powerful Valentine’s Day newsletters.
This newsletter template is ideal for flower shops, but not only, it can also be applied to other industries. It is an elegant and sober template. You can highlight your company’s activity, your best sales, as well as the main discounts of the moment.
Template Mom Gift
This newsletter template embodies the sweetness of Valentine’s Day. You can use the header to add a picture representing the atmosphere of your universe. This template allows you to suggest gift ideas to your prospects and customers. The «Call To Action» are clearly visible and encourage the readers to find out more information.
This emailing template has a simple and clear design giving a nice place to the main image. It is perfect to wish a happy Valentine’s Day and to thank your customers for their loyalty.
Template Perfect Gift
This template originally created for Mother’s Day also applies perfectly for Valentine’s Day. This template is rather dedicated to fashion and e-commerce. Quite classic in its structure, it will allow you to present your products in a short and efficient way.
All these templates are available only with a Mailify account. If you don’t have one, then create one for free right now.
Choose an unusual email subject line
The choice of your email subject line is an important element that should not be overlooked. Indeed, it plays an essential role in the opening rate of your emailing campaigns. It is what your recipients see first. Your email subject line must be attractive and meaningful. Your subject line should define the main topic of your email campaign in a few words. Try to come up with original email subject lines to distinguish yourself from your competitors. Keep in mind that your customers receive a lot of emails for Valentine’s Day, so it is essential to be creative.
You can also use an A/B test to evaluate the performance of your emailing campaigns by sending two versions of an email to two different samples of recipients. The A/B test offers the possibility to compare the performance of different elements such as the subject line.
You can also insert emojis in the subject line of your emails related to Valentine’s Day. Adding emojis to the subject line of an email campaign can lead to a higher click-through rate.
We also advise you to pay close attention to your preheader. A preheader is a short text that is displayed in the email preview in the inbox, often next to or below the subject line of the email. The preheader completes the subject line by summarizing the content of the message and arousing the curiosity of the recipients.
Segment the sending of your campaigns
Segmentation plays a key role in the success of any campaign, but it’ s even more important for your Valentine’s Day campaigns. Send a message adapted to each target. For example, you can suggest gift ideas for her to your men customers and gift ideas for him to your women customers. The conditional blocks available in Mailify’s EmailBuilder will help you to integrate different content blocks that will change according to the civility of your contacts.
Choose a design that reflects the colors of Valentine’s Day
The design of your newsletter should be both simple and glamorous for this event. Use colors like red, eternal symbol of love, but be especially careful with this bright color which can be quite aggressive for the reader and can negatively impact your deliverability. We also recommend highlighting pastel colors.
Choose pictures in reference to Valentine’s Day, or animated GIFs to dynamize your comunication. It is important to stay simple and not overuse graphic elements related to love.
Place your CTAs (Call To Action buttons) in strategic places in your newsletter. They should stand out from the content and have bright colors to get recipients to click on them.
Strengthen the relation with your contacts
Suggest gift ideas adapted to your targets
Propose a selection of original gift ideas to your customers so that they can find the perfect gift. Guide your customers throughout their shopping experience.
Valentine’s Day marketing campaigns are not just for flower shops, perfume, lingerie or chocolate brands… You simply need to find an original way to connect with this event. For example, Deezer launched dedicated Valentine’s playlists.
Valentine’s Day is the celebration for lovers. Couples take the opportunity to give each other gifts as a proof of love. But don’t forget the single people, there is no reason for them to feel left out. You can send an emailing campaign for singles and encourage them to buy a gift for themselves.
Thank your customers for their loyalty
Valentine’s Day is the perfect occasion to thank your active customers for their loyalty and trust. You can send them an emailing campaign to offer them an exclusive discount, a coupon, a promotional code, a gift to be picked up in store to strengthen your close relationship with your customers. It is important to show your thankfulness and kindness to your customers.
Suggest promotional offers and good deals
When creating your promotional email, go straight to the point, send a short and effective message. Also highlight the validity period of your special Valentine’s Day offers and encourage your prospects to make a purchase, using CTAs. Indicate the maximum amount of your discounts but be careful not to switch to the SPAM box by including too many numbers, percentages or spam words in your content.
The goal is to boost your sales and to attract the most Internet users on your website in order to make them discover your products dedicated to Valentine’s Day.
Organize a contest game
Another idea of communication for Valentine’s Day: you can send an emailing campaign to your newsletter subscribers to win a trip, a weekend or a romantic dinner (you should of course adapt your offer to the governmental measures related to Covid-19). Beforehand, it is necessary to set the conditions of participation in the contest: answer a quiz, answer a satisfaction survey, register for a random draw, etc….
Before creating the campaign, it is important to set qualitative objectives such as getting to know your customers better and getting people talking about your brand, but also to set quantitative objectives such as increasing the opening rate of the newsletter by 10%.
Consider setting up last-minute offers for late buyers
Some prospects don’t necessarily have time to buy their Valentine’s Day gifts in advance. Sometimes they have no inspiration and prefer to buy at the last minute. These types of customers are likely to open your emails, sometimes putting products in their shopping carts but they don’t necessarily order because they are not sure what to buy. This makes it more difficult for brands to convert these prospects. To motivate them to take action, send them a specific emailing campaign to let them know for example the delivery time for Valentine’s Day.
Send your emailing campaigns at the right time
It is difficult to determine the best time to send your Valentine’s Day emailings. It depends on many factors, including the behavior of your target group. There are several questions you should ask yourself: do your customers prefer to buy in advance to feel more relaxed? Do they prefer to buy at the last minute?
To do this, we recommend you to send your marketing campaigns at different times in order to reach a maximum number of potential customers.
Also plan your email marketing in advance to achieve better results.
Valentine’s Day is a major business event each year, so it’s essential to leave nothing to chance. Anticipating, targeting and being creative are the keys for success. We wish you a lot of success in your sales and marketing actions related to Valentine’s Day!