Time flies! March is fast approaching. And it’s a month with a lot of events to celebrate. As a communication and marketing specialist, it is essential to anticipate the upcoming key events in order to prepare your marketing and communication actions with serenity. In this article, we suggest a marketing calendar for March 2021 with a selection of the month’s most important events. We have selected for you a series of newsletter templates and communication tips dedicated to these events.
Why should you set up a monthly marketing calendar?
It is important to make a monthly marketing calendar 2021 with key dates in order to have a better organization and to have a clear overview of the highlights of the month. It is an indispensable tool for marketing and communication professionals. It allows you to find inspiration and to communicate easily on the topics of the moment.
Anticipate and identify major events
By creating a monthly marketing calendar, you can easily anticipate important dates and have a global overview to plan the different actions to be implemented.
Organize and prepare your communication actions
The Monthly Marketing Calendar march 2021 helps you saving time, being better organized, identifying your needs in advance and planning your communication actions.
Important dates and events for March
Discover below all the events that will take place in March 2021:
- March 1: St David’s Day & World Compliment Day
- March 3: World Wildlife Day
- March 4: World Book Day (UK only)
- March 8: International Women’s Day
- March 14: Mother’s Day (UK only)
- March 17: St Patrick’s Day
- March 20 : Spring start & intenational day of happiness
- March 21: World Poetry Day
- March 22: World Water Day
- March 23: National Puppy Day (USA)
- March 28 : BST (British Summer Time) starts
- March 28 & 29: Holi
Even though March counts many opportunities for you to set up communication actions, we decided to give you some communication tips on the 4 events that seemed to be the most relevant for the implementation of your digital marketing strategy.
Mother’s Day in United Kingdom
Although in the United States Mother’s Day takes place on May 9th, it is actually celebrated on March 14th in the United Kingdom.
And this date isn’t just a day to treat your mom extra well, but if you’re a business owner this date in the calendar also has serious commercial potential.
So here are some tips to make your dedicated campaigns a success.
This newsletter template highlights the mother-child connection. You can wish a happy mother’s day to all mothers in a dedicated content block. This template is also perfect for suggesting gift ideas and highlighting your online store.
This template is only available with a Mailify account. If you don’t have one, then create your account now for free. Create my Mailify account!
Timing is everything
Prepare your customers and newsletter subscribers for the day early enough. About 14 days before Mother’s Day, you can send a first email campaign where you can highlight your dedicated offers, your special deals and suggest gift ideas. Fell free to plan follow-up emails. For example, you can send a follow-up email to the openers who didn’t click any of your CTA.
Suggest gift ideas
It is not easy to find THE perfect gift. Any advice is always welcome! Suggest several product lines, different packages to adapt to the different needs of your customers. This way you will get the attention of your newsletter subscribers.
Organize a contest
Consumers are very fond of contests because they can win a prize. Contests are also advantageous for brands because they can refine their databases, increase brand awareness and customer loyalty.
Highlight your special deals
Looking for the perfect gift can be a real challenge. Finding it within your budget can be one too. Don’t hesitate to set up special offers (coupon code, free goodies, free delivery, etc.) to encourage your contacts to purchase your products.
International Women’s Day
The International Women’s Rights Day takes place on March 8, 2021 and is commemorated in many countries. It is the perfect opportunity to discuss the ongoing struggles for women’s rights, the reduction of gender inequality and to prepare the future for the next generations of women.
This template personifies softness and femininity. It offers many possibilities in terms of content and design, you can easily highlight the place of women in your company both in your external communications and in your internal newsletter.
This template is only available with a Mailify account.
During the creation of the newsletter dedicated to this event, you can describe the commitments and actions implemented to fight against gender inequality in the workplace and highlight the women in your company. Organize discussions on this topic with your customers to exchange and create a real community. The single guideline: be honest and transparent with your prospects and customers.
St- Patrick’s Day
St. Patrick’s Day will be celebrated on March 17, 2021. Because of the health crisis, this very popular Irish holiday will not be celebrated as it has been in the past.
Nevertheless, one thing remains certain: the people who are enjoying this celebration are planning to purchase online to bring the atmosphere of this event at home: decorations, food and beverages, or just something green.
Let your contacts experience a festive and unforgettable moment by bringing them to the heart of the St. Patrick’s Day atmosphere. Celebrations usually use the green color and everything that belongs to the Irish culture.
Make this world shine through in your email marketing campaigns with a dedicated design and wording. Use the green color in your newsletters and think about integrating visual elements that symbolize this holiday and Ireland: Irish shamrock, leprechauns, Celtic harp…
It’s also the perfect time to set up special sales around the event (timely sales, coupon codes) or to sell specific products in limited quantities.
Use your newsletters to highlight and share them with your contacts. Encourage them to buy your products using green holiday-themed email marketing campaigns!
Besides the products you sell, sending an email campaign for St. Patrick’s Day also allows you to improve your brand image, your notoriety and to build a strong relationship with your audience by sending a message that is both friendly and creative.
Do not miss this ocassion to communicate for Saint Patrick’s Day to increase your visibility and boost your sales.
Finally, don’t forget that even if the current context does not allow people to celebrate Saint Patrick as usual, it doesn’t mean that you shouldn’t communicate on this festive topic. It just means that you have to be more creative to communicate in a different way and adapt the message you convey.
The Spring season will begin on March 20, 2021. Spring is all about renewal and joy. The International Day of Happiness also takes place on the same day.
«VR Spring» Template
This newsletter template is perfect for the spring season. It has a bright and green design. Highlight your e-commerce website, special offers on selected items and your commitments for this new season.
This template is only available with a Mailify account.
The Spring season is the perfect opportunity to bring freshness to your email marketing campaigns. Use pastel and joyful colors in your newsletters.
Let subscribers discover your new collections and the latest brand evolutions. Consumers are looking for new trends and good deals.
You can also use your newsletters to ask customers what they think and what they expect from your brand for this new season.
March is a busy month in the 2021 marketing calendar. Choose your newsletter templates carefully to catch the attention of your contacts. Plan your marketing campaigns related to March events in advance and adapt your digital marketing strategy to these events.
We wish you a lot of success in the sales and marketing operations you plan for March!