According to HubSpot, it costs 5 times more to get a new customer than to retain the existing client. That is why targeting on keeping the customer at the platform is one of the key missions of digital marketing, so businesses spend great investments on this purpose.
But what if we say there is an optimal and cost-saving way to interact with your audience and retain them at your side? Today we will have a look at how to create a captivating email from the ground up to build a reliable connection with the customers and gain their loyalty.
Benefits of the Email Marketing
Due to recent market research, an email marketing strategy is an efficient system for reaching consumers with the most profitable ROI ratio. Adobe has discovered that the ROI of the direct emails is $40 for every $1 invested. That is why more and more businesses start including the email list into their developing strategy.
Another stats research of Harris Interactive shows that 4 out of 5 US customers are more likely to buy something else at the shop after having received the email based on their previous shopping behaviors and personal options.
A Step-By-Step Guideline to the Email List Creating
As it might seem too difficult to create the email list from a scratch, we have prepared the structured guideline on what to begin with and which points you should definitely pay attention to.
Step 1. Understand Your Audience
The main consumers of your business are the people, that is why to create an interactive email you should take into account the personal information of the clients, such as their location, gender, mailing preferences (if they are more interested in discounts, sales, latest updates, etc.) and of course the purchase behavior. For instance, you’re going to create an email invitation to gamers interested in Minecraft hosting, so you need to study the audience which is likely to get interested in your idea: mind their age and other gaming preferences for getting them involved.
Thus, you can divide your audience into small groups and use email personalization to show the exact thing your consumers might be interested in.
Step 2. Make Different Models of the Subscribing Messages
To find your audience, use the personalized call to action messages for each page on your website. The market research shows that having 2 different types presented to the audience simultaneously increases your chances of getting a subscription by more than 68%. In addition, supplemented by the quality and interacting content, offering some great deals or discounts, the platform is more likely to get a loyal customer.
Step 3. Create a Pop-Up or Slide-In Notes
An explicit and laconic pop-up reminder is a wonderful chance to invite the clients for interaction. However, instead of using the bothering ads which meet the client as soon as he clicked on your website, we recommend you to use the messages that appear when a person wants to leave the platform or have spent some time on it. It is discovered that the person may be interested in the website if spent more than 20 seconds on it.
A brilliant example of that is the Digital Marketer campaign, where the quality content and helpful pop-ups have boosted the customers’ loyalty, and as a result, the average time spent on the website increased by more than 50%.
Step 4. Use Various Platforms Targeted on the Personalized Email Creating
To establish and retain trustworthy relations with your audience, it is also important to optimize the emails they get. Try to include the greeting and customer’s preferences into the emails, besides, it is a great option to use pictures or special deals that are available for the customer. Additionally, include not more than one or two topics that correctly represent the core message of your email.
There are plenty of platforms that can help you to create different templates with an interesting design for any occasion, just don’t be afraid of applying something new to make your email look unique and personalized. For instance, you can create a template for the inactive subscribers so as to re-engage them to your platform. The research shows that it is at least a half cheaper to re-engage the customer instead of involving the new clients for the subscription.
Step 5. Test the Emails and Change Them If Necessary
Another good piece of advice we would like to present is to test the various emails before applying them on an ongoing basis. By getting the detailed analytics on which emails are more popular and captivating among the customers so as to define the further strategy of the email list development. Remember, that it is increasingly important to show the customers value and constantly make improvements to widen your audience.
In short, in this article, we have presented 5 efficient steps to create your first email list and widen the target audience. To succeed, remember to focus on your subscribers and their preferences, create different models and templates on any occasion, and offer the most suitable content which fits their demands. It is a good option to use different apps and test various designs and pre-made templates for creating your first email list.
We hope that these simple methods will greatly help you to create a powerful marketing strategy for your business.