Mailify's Blog

Tips to improve your email newsletter results, stay up-to-date with our email marketing software features, and stay on the cutting edge of email marketing and newsletter tech news.

CRM: only for large companies?

CRM: only for large companies?

Pleased to meet you! Let’s stay in touch.
Subscribe to our newsletter.

When you think of CRM (Customer Relationship Management), what comes to your mind? Too complicated? Too expensive? A tool only for large companies? Well, think again! Today, we invite you to take a fresh look at this common perception of CRM. You’d be surprised how accessible and useful CRM has become, even for small and medium-sized businesses. In this article, we’ll break down the myths around CRM and show you how these tools can revolutionize customer relationship management for businesses of all sizes. In addition, we’ll be highlighting a major news item at Groupe Positive, closely related to the subject of this article. Get ready to change the way you think about CRM!

Definitions and benefits for companies


You may be wondering, “What is CRM?” Well, let us explain. A CRM, or Customer Relationship Management, is like your headquarters for all customer interactions. It brings together all the essential information about your customers, such as their contact details, last purchases, preferences, and even previous interactions with your company. But a CRM is much more than that. It also offers tools and features to turn this data into concrete actions to improve your relationships with your customers.


Using a CRM can bring you many other benefits.

Improved customer data management

With a CRM, you no longer need to search desperately through Excel files, address books or mounds of paper to find information about your customers. Everything is gathered and organized in one place, just a click away.

Personalized interactions

With a CRM, you can personalize your interactions with each customer. You’ll be able to offer them products or services that match their needs, send personalized messages, and thus strengthen their commitment to your company.

Automated tasks 

A CRM helps you to automate some tasks, such as sending e-mails, follow-up reminders and sales processes. This frees up time for your team, who can then concentrate on higher added-value tasks.

Better decision-making

The data collected by a CRM gives you valuable insight for making strategic decisions. You can analyze trends, monitor sales performance, and identify growth opportunities, enabling you to take more accurate decisions for the future of your business.

Optimized collaboration

A CRM centralizes customer information, facilitating collaboration between your teams. Sales, marketing, customer service – everyone can share essential information to better support your customers.

Let’s dispel the myths about CRM

Myth 1: CRM is only for large companies

It’s time to dispel this myth once and for all: having a CRM isn’t just for large companies – in fact, it’s far from it. No matter whether your company is a new start-up or a successful SME, a CRM can be a precious asset for you. In fact, it can be particularly useful for small businesses looking to build and develop strong relationships with their customers.

Imagine you run a small online store. You have a few loyal customers, but you’d like to expand your business. A CRM can help you keep track of every interaction with your customers, tailor your communications to their preferences, and automate time-consuming tasks such as tracking sales. The result? You can deliver an exceptional customer experience, strengthen customer loyalty and increase sales, all thanks to a CRM that scales to your business.

Myth 2: CRMs are complex and difficult to implement

This second myth is an understandable concern. The idea of setting up a CRM can seem daunting, especially if you don’t have a dedicated IT team. However, it’s important to understand that modern CRMs are designed to be user-friendly and suitable for businesses of all sizes.

Nowadays, CRM solutions are often cloud-based, which means you don’t have to worry about installing complex software on your servers. Furthermore, many CRMs also have intuitive interfaces, step-by-step guides and responsive customer support to help you get up and running quickly. You don’t need to be a technical expert to take advantage of CRM.

Positive Groupe makes your job easier

The Positive Group continues its expansion in the sales-focused SaaS market with the acquisition of, the French leader in sales prospecting software. Founded 10 years ago by Sunny Paris and Güven Urganci, is a logical choice to broaden and strengthen Sarbacane’s offer, both on the French market and abroad. is available in six languages, generates a majority of its sales abroad, and has teams in 10 countries. By joining the Positive Group, this tool will benefit from the synergies between the different brands of the group.

The idea for arose from the frustration caused by traditional CRMs, which hamper the productivity of sales teams by being designed to meet the needs of management and marketing, aims to be a solution focused on the follow-up of sales opportunities and the next steps to be taken (follow-ups, emails, calls, visits, etc.). Its main objective is to support sales teams in their core mission: converting prospects into customers. With, the sales process becomes easier and more efficient. It only takes a few minutes to personalize your sales pipeline and generate leads.

Take the opportunity to improve the performance of your sales teams with by Groupe Positive.


AI Tools Directory

about 10 months ago

Thank you for the information. I did not know it.



about 8 months ago

Your article on CRM dispels the myth that it's exclusively for large companies. It's insightful to explore similar perspectives at, emphasizing how CRM benefits businesses of all sizes. A compelling narrative highlighting CRM's relevance across diverse business landscapes!


Leave a Comment

So what do you think ? Start the conversation or join the discussion.
We’d love to hear from you!
Your email address will not be published.