The real estate industry has been around for a long time and isn’t going anywhere anytime soon.
The same goes for email marketing: it’s one of the first channels to prove itself during the digital era, and is still one of the most popular marketing methods available today for communication with customers and prospects. Leverage the efficiency of email marketing for your real estate business!
For real estate professionals, an email address is an opportunity to start a dialogue and build a relationship with your recipient through customized communication. As you’ll see in the below infographic, the only limit to how realtors can benefit from email marketing is their imagination.
Some of the advantages of email marketing for realtors…
Send hyper localized content: Email marketing allows realtors to send precisely the right geographically targeted content to their specific contacts they know to be interested in this area. For example, a realtor in New York City might send different campaigns to people who expressed interest in living in Midtown versus the Upper West Side.
Send content targeted by budget: Consider potential customers with a certain budget. Nothing is more frustrating for a client than to receive emails and information about listings that are way out of their price range. Realtors can use email marketing to create specific campaigns for contacts with the price-segmented content that’s right for them.
Increase renewal and repeat business: Remember that client who you helped find an apartment 11 months ago? Turns out he is due for a new place. Email marketing will not only help you reach him, but the consistent newsletters you’ve been sending over the last year have made sure he didn’t forget about you.
Easily manage seasonal demands: Seasonal promotional demands like students returning to college presents a unique opportunity for email marketing to reach them at precisely the right time. As a bonus, make sure your email templates are mobile responsive to look great on the smartphones glued to their hands!
Build personal relationships: Use dynamic personalization in your email marketing campaigns to make the newsletters feel personal, helping to create and strengthen relationships.
Drive action: Email marketing generates instant results through the addition of engaging Call To Action buttons like «I want my agent to contact me with more information».
Still not convinced? Consider this: companies that use email marketing to send content to their contacts generate 50% more leads at a 33% lower cost per lead. Additionally, the leads they generated result in a 20% higher revenue value than leads gained from other methods.
Ready to take your real estate email marketing to next level?
Create your free Mailify account to get started. Your first 1,000 emails are on us, and you’ll get full access to our great extensions like A/B testing, WordPress, and GetInBox. No credit card, no hassle.