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Digital Marketing

6 Steps to Effective Instagram Marketing

Today, Instagram is rightfully considered a breakout among other social networks. It received special development in 2015, and in a few years, it has become a powerful platform for communication and also for profit. The main audience is people from 18 to 29 years. And the statistics figures are stunning: Instagram has 1 billion people […]

Marketing automation during a crisis: monitor your campaigns carefully

Facing the priorities brought by a period of uncertainty, such as the one experienced with the Covid-19, campaigns that had been scheduled previously can be quickly forgotten. Inappropriate messages may then be accidentally sent out. Thanks to marketing automation technology, it is possible to send campaigns and define a subsequent sequence of actions that are […]

What will be your email campaigns strategy in the summer?

Should your customers’ and prospects’ holidays spare you from sending email campaigns? Of course not! But you still need to think it over and apply specific rules to remain active and effective during the summer break!     Even on holiday, your clients will remain wired Going on holiday is not (any more?) necessarily a […]

Quick guide to Marketing Automation, and 3 workflows to start with

In a time where technology plays such an important part in our daily working lives, it is surprising how much energy can still be dedicated to manual, repetitive tasks. The humdrum of these kind of tasks not only impacts motivation on a personal level but it also depletes your company’s productivity as a whole. Luckily, […]

4 prerequisites to the success of your SMS marketing campaigns

Do you plan to take quick action and send SMS marketing campaigns to your customers? … before diving in headfirst, make sure to respect the following 4 conditions that will be essential to the success of your SMS campaigns. 4 prerequesites to the success of your SMS marketing campaigns 01. Create and enrich your contact […]