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Email Marketing Delivered: Mailify's Blog

Tips to improve your email newsletter results, stay up-to-date with our email marketing software features, and stay on the cutting edge of email marketing and newsletter tech news.

How To Create An Email Campaign By Importing Your WordPress Content

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If you run a WordPress blog, using Mailify’s email marketing plugin for WordPress is going to save you time and headaches while helping you foster better relationships with your readers and drive more traffic to your website. Here’s how to set it up:

If you have already installed the plugin and activated the extension in Mailify, click here to bypass the setup instructions and go right to the campaign creation section.

Install the plugin

From your WordPress admin panel, click on the Plugins menu and then Add New.
Set up the wordpress email marketing plugin

Click on the Upload Plugin button. Follow the instructions on the screen to upload the plugin’s zip file. If you don’t have the zip file, you can download it here.

Set up the wordpress email marketing plugin
After WordPress unzips and installs the plugin files, you will need to Activate The Plugin.

Set up the wordpress email marketing plugin
Once the Mailify plugin has been activated, you will see a new Mailify menu in the left-side menu of your WordPress dashboard. Click on Mailify and then Connection. From the Connection screen, you will be able to Generate A Key that you will paste into Mailify later on.  You will also see your website’s URL, which you will need to copy and paste into Mailify as well.

Generate key for wordpress email marketing plugin

After you’ve generated your key, you’ll want to take a quick look at the plugin settings. This is where you will determine which features of the plugin you would like to enable. For full functionality, including the automatic synchronization of users/subscribers and the easy import of blog content into email campaigns, please check all boxes and click Save.

Settings for wordpress email marketing plugin

Activate The Extension In Mailify

Now that the WordPress plugin has been configured, it’s time to activate the extension in Mailify.  Access the Mailify Extensions dashboard from the app by clicking on the icon that looks like a puzzle piece. Once you’re there, you’ll see a list of all Mailify extensions that are either available or coming soon. Locate WordPress To Mailify, and switch from deactivated to activated.

Activate wordpress email marketing extension Once you activate the extension, you’ll see a popup asking you to add a website.

Add website for wordpress email marketing pluginAfter clicking Add a website, the next screen will ask you to paste the information you generated from the WordPress admin dashboard. The website name is for your own records so you can identify your website. The URL and activation key should be copied and pasted from the WordPress plugin’s connection screen. Once you’ve entered the information, the Enable button will turn orange. Click it to save your settings.
Configure wordpress email marketing extension

Import WordPress Content Into An Email Campaign

The WordPress import comes at the HTML Content stage of the campaign creation process, so your first few steps of creating the campaign are the same as a standard Mailify campaign. Create a new campaign, and then configure the settings, recipients, and message header tabs. When you get to the HTML Content screen, you’ll notice a new import option available: Import from WordPress.

Import WordPress Content To Email

In the next screen, you will see all of your available blog content including Post Title and Featured Image.  To configure the import settings for the individual posts, click on the gear icon on the right.

Importing WordPress Content For Email NewslettersOn the settings screen you’ll be able to configure the finer details of your import, like if the app should import the entire post or just an excerpt.

After validating your settings and clicking Next on import screen 1, it is time to choose your template structure. You will be able to edit this template after the import, but these structures provide the starting point for Mailify to import and arrange your WordPress content.

importing-wordpress-content-for-email4Finally, it is time to generate the template. Click the button to let Mailify work its magic. At this stage, Mailify will import your WordPress content and plug it into an EmailBuilder template. Depending on the settings you selected, Mailify will import images, post titles, and even create «read more» buttons that link to your posts.

Import blog content into email newsletter

That’s it! Your WordPress import is complete. From here, you can customize the template if you wish or simply move on to finishing up and sending!


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