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Get More Love From Your Valentine’s Day Email Marketing

Get More Love From Your Valentine’s Day Email Marketing

This Valentine’s Day, millions of marketers will be emailing special offers and promotions to help consumers find that special something for their loved ones. But how can they make sure their campaigns are effective? Here are three email “relationship rules” to ensure your Valentine’s Day promotion gets the love it needs: Be responsive. In any […]

Think Millennials!

Think Millennials!

This title sounds like a futuristic film about a Martian invasion, but we’re not talking about the future. We’re talking about the real population that brands try to conquer as potential consumers and influencers and who should be considered as the target for any email marketing campaign.   Do You Live By And For Your Smartphone? […]

How To Segment Your Database?

How To Segment Your Database?

In addition to the need of obtaining your recipient’s database by opt-in or even double opt-in, its segmentation is an important step to take. By doing so, you will use the database in an optimal way. Today, hyper customization is at the heart of marketing strategies, especially in email marketing with the rise of SPAM […]

6 Key Steps To Customer Loyalty Through Email Marketing

6 Key Steps To Customer Loyalty Through Email Marketing

  6 basic steps for customer loyalty with Email marketing   “Recent studies show that 75% of corporate email campaigns are made to retain customers. Email marketing is the most effective channel in terms of engagement.”   1. Own database to send email campaigns   The first thing to keep in mind when creating your […]

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