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Email Marketing Delivered: Mailify's Blog

Tips to improve your email newsletter results, stay up-to-date with our email marketing software features, and stay on the cutting edge of email marketing and newsletter tech news.

Why should my emails be responsive?   Hint: $$$

Why should my emails be responsive? Hint: $$$

We’re all device-hopping or multi-screening: going from desktop to smart phone and even to laptop.  Because of this newsletters need to adapt to what they are being viewed on: ie they need to be responsive! Responsive design is already quite common for websites.  Like water, that adapts to the recipient it’s been poured into, the fluid design […]

How to avoid and work with the red crosses in email

How to avoid and work with the red crosses in email

It’s a shame to put time and effort into a newsletter and then have it fall at the final hurdle: its display within the inbox.   Over half of readers have images disabled in their inbox.  How many of us go the extra mile to click on the link to see the message?  And how […]

Why do newsletters?  11 compelling reasons to do email marketing

Why do newsletters? 11 compelling reasons to do email marketing

A journey of a thousand miles must begin with a single step…And taking the step of sending newsletters can be the start of a great journey between you and your customers. Email’s not the new kid on the block.  But like an old action hero, it still packs a mighty punch and is a ratings […]

Two little words…to become more human

Two little words…to become more human

Recently I was contacted by someone quite important in marketing to say thank you for a comment I’d left.  (I won’t name drop, I’ll just say his avatar is a Lego man!) I was touched that he’d taken time out to come back to me, cue warm fuzzy feeling. Of course, thanking makes good even […]

Why use an email service provider?

Why use an email service provider?

You can do things the easy way or learn the hard way So why not make things easy on yourself?  An email service provider is like a one-stop-shop where you can get all your email marketing needs in one place.   Under one ‘roof’ you’ve got:    1. Your subscriber lists Where you can slice […]

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