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Email Marketing Delivered: Mailify's Blog

Tips to improve your email newsletter results, stay up-to-date with our email marketing software features, and stay on the cutting edge of email marketing and newsletter tech news.

Email Marketing

Everything you need to know about email marketing! We like to call ourselves experts in this field, and in this category we aim to offer you a wide variety of facts about it.

What is email marketing? Email marketing is said to be one of the strongest marketing channels. It consists of mass-mailing a campaign, which can include discounts, an invitation or simply information, to your list of contacts, so you can communicate with them and engage them. It’s a direct marketing strategy and it’s highly efficient!

  • The latest news; the email marketing world also follows the trends, and we’ll keep you updated on the latest ones! Everything related to newsletter campaigns and it’s changes, you will know!
  • It’s features; mailing apps and every tool they can include, and which is the best way to use each of them. Drag-and-drop design editors, tracking tools so you can track your success with data and statistics, email newsletter templates…
  • It’s advantages: email marketing is becoming more and more popular and it’s for a good reason! It’s amazing ROI (return of investment), mailing app’s and its deliverability, it’s effectiveness… sending newsletter campaigns is the best way to communicate with your subscribers and to create brand awareness, so don’t sleep on it!
  • Tips and tricks; how to create fantastic campaigns? When to send them? How to test which email marketing strategy works better than another? We’ll give you all the advice you need so you become an expert!
Marketing automation: definition, objectives and scenarios

Marketing automation: definition, objectives and scenarios

In a time when the user is solicited and confronted with irrelevant publicity with such intensity, new solutions are popping up to try and fix the wave of ad-blockers by offering interesting, and relevant messages. This is particularly true of marketing automation tools, which are being used more and more frequently by companies to answer […]

[Infographic] Email Marketing vs SMS: the match

[Infographic] Email Marketing vs SMS: the match

In order to celebrate the World Cup 2018 with our dignities intact, Mailify decided to create an original infographic: EMAIL MARKETING VS SMS THE MATCH! Discover the results quickly, and feel free to share it all over the internet! After a very intense and bitter confrontation by these two giants of digital marketing, each team […]

[Tutorial] Sending automatic birthday emails with Mailify Sunrise

[Tutorial] Sending automatic birthday emails with Mailify Sunrise

Sending an email to your client on the day of their birthday is a great way to work on customer loyalty. So let us go through the benefits of this strategy and put it to practice in a way that is 100% automatic and efficient.   The benefits from a birthday email to the client […]

[Tutorial] Making an automatic welcome email with Mailify Sunrise

[Tutorial] Making an automatic welcome email with Mailify Sunrise

Email marketing automation is already a highly debated topic among marketing professionals around the world. After all, is it a practical way to save time and effort regarding your marketing team – at a very low cost. It’s only normal, then, that companies seek to automamize their digital marketing actions. It was also normal for […]

[Tutorial] GDPR & Email marketing: reconfirm the consent of your contacts

[Tutorial] GDPR & Email marketing: reconfirm the consent of your contacts

GDPR & Email marketing: reconfirm the consent of you contact list   Many wonder how to prove the consent of their recipients to continue to send them emails. In this post we will show you how to keep sending newsletters to your contacts in an always effective way. Let us begin!   Mandatory consent or not? […]

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