For real estate professionals, the world of email marketing brings the unique ability to separate yourself from your competitors while building your business and providing maximum value to your clients. Here are a few easy ways to leverage email marketing for realtors.
Invite people to open houses
Open house signs and traditional collateral are a staple of the real estate industry, but using email marketing to spread to word will prove to be incredibly efficient – both in cost and results. Start by segmenting your database of contacts. If you are promoting a 4 bedroom home in a certain area, filter your database to contacts who may have expressed interest in similar qualities. A good email marketing service should make this process relatively painless. Next, create an email invitation that both captures the “feeling” of the property and acts as a teaser to get viewers interested. Showcase images, encourage RSVPs, and highlight key selling points surrounding the listing. Check out our email marketing and newsletter templates for realtors for some inspiration.
You know you’re awesome, your clients know you’re awesome – time to encourage your client’s to tell prospective clients just how great you really are. Email is an incredibly effective and noninvasive method to request referrals or testimonials. Simply send a quick note to your clients asking for a quick testimonial or to forward your information to a friend in the market. Why is this important?
According to the American Marketing Association, the lifetime value of a referred customer is 16% higher than a non-referred customer and a referred customer is 18% more loyal than a customer acquired through a different method.
Promote listings and properties
Last but not least, we can’t talk about email marketing for real estate without discussing the sales and promotion aspect. Much like inviting potential customers to visit open houses, email marketing is a cost-effective and consistently efficient tool for advertising current listings in order to spread awareness and shorten your sales cycle. In fact, according to EmailExpert, for every $1 spent on email marketing, the average return is $44.25. Don’t forget: the number of people who open their emails on mobile devices is constantly on the rise, so be sure to present your business and properties in the best possible light regardless of the device. Because nothing says “spacious open floor concept” like having to pinch and zoom just to get a blurry glimpse at an image! Take advantage of responsive email templates to make sure your content adjusts based on the device being used by the viewer.