Email Marketing Archives - Mailify Blog

Email Marketing Delivered: Mailify's Blog

Tips to improve your email newsletter results, stay up-to-date with our email marketing software features, and stay on the cutting edge of email marketing and newsletter tech news.

Email Marketing

Everything you need to know about email marketing! We like to call ourselves experts in this field, and in this category we aim to offer you a wide variety of facts about it.

What is email marketing? Email marketing is said to be one of the strongest marketing channels. It consists of mass-mailing a campaign, which can include discounts, an invitation or simply information, to your list of contacts, so you can communicate with them and engage them. It’s a direct marketing strategy and it’s highly efficient!

  • The latest news; the email marketing world also follows the trends, and we’ll keep you updated on the latest ones! Everything related to newsletter campaigns and it’s changes, you will know!
  • It’s features; mailing apps and every tool they can include, and which is the best way to use each of them. Drag-and-drop design editors, tracking tools so you can track your success with data and statistics, email newsletter templates…
  • It’s advantages: email marketing is becoming more and more popular and it’s for a good reason! It’s amazing ROI (return of investment), mailing app’s and its deliverability, it’s effectiveness… sending newsletter campaigns is the best way to communicate with your subscribers and to create brand awareness, so don’t sleep on it!
  • Tips and tricks; how to create fantastic campaigns? When to send them? How to test which email marketing strategy works better than another? We’ll give you all the advice you need so you become an expert!
Christmas and New Year email templates: Prepare your holiday campaigns!

Christmas and New Year email templates: Prepare your holiday campaigns!

As Christmas approaches, everything transforms: the cities are dressed in lights, the storefronts display their finest holiday decorations and our favorite online stores take on seasonal colors. To join in with the festive spirit, the look and feel of your email marketing campaigns should transform as well. Once again this year, Mailify designers have gone […]

Case study: Launching a new product with an email campaign

Case study: Launching a new product with an email campaign

In this blog post, I’ll try to explain what’s the plan of Mangools when it comes to an email campaign for a new product launch. Many tricks & tips are included to bring you new inspiration. What’s the deal? We are working hard on a new SaaS web application. LinkMiner is a backlink analysis tool that is […]

[Infographic] B2B Email Marketing Stats – 2017 Edition

[Infographic] B2B Email Marketing Stats – 2017 Edition

Mailify’s latest market study reveals email marketing stats and shows trends and statistics in the B2B world. Based on our exclusive data, which is based on our own newsletters sent between January and June 2017, this study reveals key indicators for the email marketing market: The reading time of the email newsletter Our analysis shows that if […]

Think Millennials!

Think Millennials!

This title sounds like a futuristic film about a Martian invasion, but we’re not talking about the future. We’re talking about the real population that brands try to conquer as potential consumers and influencers and who should be considered as the target for any email marketing campaign.   Do You Live By And For Your Smartphone? […]

Why You Should Not Use A No Reply Email Address

Why You Should Not Use A No Reply Email Address

No reply in email marketing, say goodbye forever! We have so many best practices in Email Marketing. But we also have some worst practices to avoid. Among them is the use of a no reply email address: noreply@mycompany.com.     Why Is It Harmful To Use A No Reply Email Address In Email Marketing?   Before answering […]

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