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Email Marketing Delivered: Mailify's Blog

Tips to improve your email newsletter results, stay up-to-date with our email marketing software features, and stay on the cutting edge of email marketing and newsletter tech news.

Email Marketing Tutorials

Help and advice for making the most of your email marketing campaigns and using Mailify’s email marketing software to the fullest.

Marketing automation: definition, objectives and scenarios

Marketing automation: definition, objectives and scenarios

In a time when the user is solicited and confronted with irrelevant publicity with such intensity, new solutions are popping up to try and fix the wave of ad-blockers by offering interesting, and relevant messages. This is particularly true of marketing automation tools, which are being used more and more frequently by companies to answer […]

[Tutorial] Create a B2B prospecting email “Outlook” style with Mailify

[Tutorial] Create a B2B prospecting email “Outlook” style with Mailify

Create a B2B prospecting email “Outlook” style with a professional solution Even though sending out professional emails with Outlook is a big no-go, sending out emails that look like they were written at Outlook can have a drastically negative impact in terms deliverability – especially in B2B. A strictly-text email can, sometimes, feel much more […]

[Tutorial] Creating SMS marketing campaigns with Mailify Sunrise

[Tutorial] Creating SMS marketing campaigns with Mailify Sunrise

Sending SMS marketing is an excellent add-on to your email marketing campaigns. Even though the format has its limitations in terms of creativity compared to email, the deliverability rate of SMS marketing is incomparable. Approximately 90% of text messages are read within the first 3 hours of sending! With such a high level of deliverability, […]

[Tutorial] Sending automatic birthday emails with Mailify Sunrise

[Tutorial] Sending automatic birthday emails with Mailify Sunrise

Sending an email to your client on the day of their birthday is a great way to work on customer loyalty. So let us go through the benefits of this strategy and put it to practice in a way that is 100% automatic and efficient.   The benefits from a birthday email to the client […]

[Tutorial] Making an automatic welcome email with Mailify Sunrise

[Tutorial] Making an automatic welcome email with Mailify Sunrise

Email marketing automation is already a highly debated topic among marketing professionals around the world. After all, is it a practical way to save time and effort regarding your marketing team – at a very low cost. It’s only normal, then, that companies seek to automamize their digital marketing actions. It was also normal for […]

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